Online lead generation is always helpful in generating best leads for the business, however you need to develop a clear follow-up process so the leads can be turned into sales.
Here are few ways to take follow up when you generate leads for your business
You own the database generated from your lead generation program, so if the postal address is collected and validated, you can use it to send catalogues, coupons and special offers. This is a great way to build a relationship and keep your brand top of mind.
Once a user signs up for an offer, follow-up emails allow you to remain in contact with your potential customers throughout the lead generation process. The content of your emails, as well as, the timing, and delivery rates affect overall response. Employ a professional copywriter and/or marketer to write and analyze the results of your email campaign.
If a sale is complex, it can be beneficial to have a phone conversation with a potential customer. This approach gives you an opportunity to answer questions and explain the product or service in more detail. Conversion rates from qualified lead to sale from this approach are typically higher than those without human interaction.
Measure Results Conversion Rates
The goal of lead generation campaigns is to collect qualified leads that convert into sales. It is impossible to judge the quality of a lead generation campaign purely by the number of leads generated or their cost. Measure conversion rates at various points during the lead to sale process and effective cost per acquisition rates to ensure profitable, repeatable results.