It’s more than daunting to create a lead generation funnel that converts. The moment you understand and fix the complexities and challenges in a lead funnel, you’ll be able to scale up the growth further.
Marketers tend to work on multiple methods to generate leads. It may include creating impressive infographics, sponsoring events or optimizing call to action points. And absolutely, it works.
But if you are not satisfied with the number of leads generated or the quality of the leads, find an online lead generation tool. These tools offer you the most managed way to deal with the business leads.
We are listing here five very popular best online lead generation tools that will help you in growing your lead base:
Leadformly is a well-known and very popular lead generation tool that helps marketers to build high-converting lead generation forms. The tool comes handy for the marketers who think that their forms used throughout the email campaigns are naïve and affecting the conversion rates. Leadformly is quite an impressive tool that provides conversion-optimized forms.
2: Intercom Acquire:
The USP of the Intercom Acquire is its ability to allow marketers to communicate directly with leads who are approaching your website. By using this tool, marketers can setup rules to trigger messages when certain conditions are met. The tool features a full-fledged collaboration dashboard that lets team members communicate directly with website visitors. They can even initiate a video chat directly from the populated video chat.
3: Lead Forensics
The best thing with Lead Forensics is that it tracks the visitor’s IP address to track companies that are viewing your website. This means the tool can easily track the brands and companies that visited you contact page but didn’t fill the contact form. Once you collect the company’s name with the help of IP address, you can approach LinkedIn to find the people who are the decision makers in the company. You can now directly send a message to the person and request him for a phone conversation. Such communications have a great conversion rate.
The overall success of your email marketing campaign is very much dependent on how you run your email campaign and how your CRM software supports the entire campaign. It’s your responsibility to properly segment and use rule-based follow-up with leads. This is the only way to generate qualifying leads ad converting those leads. With ActiveCampaign, you can track almost all the interactions that a lead goes through on your website. The tool offers you ability to notify your sales team as soon lead visits a certain page on your website. In addition, it enables you automatically follow up with cold leads and prepare more robust email campaigns to turn them into warm leads.
5: LinkedIn Sales Navigator
LinkedIn’s Sales Navigator is indeed a great tool if you are looking for one for capturing hot leads. Not only the tool lets you receive lead recommendations, the tool also enables you to save leads into your CRM right from LinkedIn. We have listed some of the most popular and robust online lead generation tools here. They are capable enough to help you out in generating qualifying leads.